Connected TV is growing fast, presenting advertisers with an opportunity to target viewers, control frequency and measure outcomes.But, despite the digital-style tactics, many in the...
In tough times, you can help yourself by boosting the brain chemicals associated with happiness. Getty ImagesThis story is part of Tech for a Better...
In a new data-led marketing world, driven by technology, marketers are being left behind. The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing...
As traditional ad tracking mechanisms like cookies diminish, the industry is scrambling to reinstate a viable method of identifying audiences.Amongst the leading contenders are “identity...
Marissa Mayer has a new app. GettyFormer Yahoo CEO Marissa Mayer is launching a new app. Mayer and Enrique Muñoz Torres, co-founder of Lumi Labs (now...
Bringing the community together to exchange ideas, build relationships and make compelling videos has been the mission of Beet.TV since its start in 2006. It...
The growing audience for connected TV services gives advertisers in the healthcare and drug industries more ways to reach medical professionals and their patients. Those...
The growing number of video channels is challenging advertisers to develop strategies to reach unduplicated audiences both at the national and local level. To stand...
I've been reviewing TVs since the days of rear projection and plasma, and I try to keep it simple by focusing on one crucial concept: picture quality for the money.As...