GroupM’s Brown Wants Verified CTV Data – Beet.TV
Connected TV is growing fast, presenting advertisers with an opportunity to target viewers, control frequency and measure outcomes.But, despite the digital-style tactics, many in the...
Category : Video Shows
Happiness hacks: How to boost hormones like serotonin and dopamine in everyday life
In tough times, you can help yourself by boosting the brain chemicals associated with happiness. Getty ImagesThis story is part of Tech for a Better...
Episode #2 of the #BeetCast: “The Obsolescence of Marketing Has Begun, Like It Or Not,” Mastercard’s Raja Rajamannar – Beet.TV
In a new data-led marketing world, driven by technology, marketers are being left behind. The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing...
Identity Graphs Will Improve Ads: DISH’s Bokhari – Beet.TV
As traditional ad tracking mechanisms like cookies diminish, the industry is scrambling to reinstate a viable method of identifying audiences.Amongst the leading contenders are “identity...
Marissa Mayer wants to help you organize your contacts
Marissa Mayer has a new app. GettyFormer Yahoo CEO Marissa Mayer is launching a new app. Mayer and Enrique Muñoz Torres, co-founder of Lumi Labs (now...
El Beet Retreat: Two Years Ago in San Juan: Next Year, Santa Monica, November 17-19, 2021 – Beet.TV
Bringing the community together to exchange ideas, build relationships and make compelling videos has been the mission of Beet.TV since its start in 2006. It...
‘Patient-Modeled Audiences’ Improve Programmatic ROI for Healthcare Marketers: DeepIntent’s Chris Paquette – Beet.TV
The growing audience for connected TV services gives advertisers in the healthcare and drug industries more ways to reach medical professionals and their patients. Those...
Advertisers Want Mix of Traditional Spots, Branded Content: Altice’s Jon Steinberg – Beet.TV
The growing number of video channels is challenging advertisers to develop strategies to reach unduplicated audiences both at the national and local level. To stand...
The best 65-inch TV for 2020: LG, TCL, Sony, Vizio and more
I've been reviewing TVs since the days of rear projection and plasma, and I try to keep it simple by focusing on one crucial concept: picture quality for the money.As...
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage – Beet.TV
The addition of TV networks from two more broadcast companies means Xandr’s Invest TV users can now place data-driven linear TV buyers across 52 US...